Friday, 4 March 2016

Response/reaction to feedback from target audience

The feedback on our rough cut allowed us to make some changes that were definitely needed to make our opening more professional and also better in terms of quality.

One of the criticisms was that the clouds at the end did not match the theme or title and had no relevance to everything that had occurred before. Another issue some members of our target audience had, was that they felt the title of the film had no relation to what had occurred and they were confused as to who Joan Riede was and what the diamonds were. In response to this feedback we decided to change the name of the film to 'Torment' as it relates to the torture throughout the opening. We also removed the clouds and changed the title font and colour to a deep blue. It now gives off a more spy type feel and has been animated to suit that style also. The clouds were replaced with a pitch black screen which though seems boring, really nails the solemn tone in the film.

Another issue some people had with the film was that the title cards were not very coherent (using 'Starring', then 'Co-starring' and then 'Starring' again) and it made the opening look somewhat unprofessional. We have altered the titles, simply to names, which is much more modern and professional method of doing credits for cast and crew.

Some people were all very unclear with what the Russian spy and were not sure about his relevance to the narrative. The feedback collected suggested that if we added subtitles to the Russian spoken parts, it would help to understand his importance and also to help follow the story. We agreed with this idea and decided to change it accordingly.

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