Feedback from target audience

In order to improve our opening we had to receive feedback from our target audience. So we set up a poll on SurveyMonkey and were able to collect responses for analysis. Some questions were just general asking if they enjoyed certain features such as lighting or professionalism while others were more specific pinpointing what emotions they may have felt to ensure our opening was having the intended effect of the audience.




For the first question, people tended to overall enjoy the opening, resulting in an average score of 4.33 out of 5. This question does not show much but proves the professionalism and quality of our opening. It also shows we targeted the right audience for our opening.





The second question was a much more open one. Here are a few of the responses. With this question we were trying to get feedback on what the viewers enjoyed and what not to alter. The feedback on certain parts that the audience liked was helping in applying what they enjoyed in other areas of the opening. For example, a particular person liked the use of the enigma code and so we tied to keep that consistent throughout the opening.



The third question was to ensure that the audience would understand the narrative of the opening and whether it was coherent. We received very positive feedback on this particular question with all survey fillers giving a positive answer ensuring us not to change or worry about the narrative.

The fourth question was to assess our titles and whether they looked professional and suited the theme of the opening. The feedback from this overall was quite positive and only a couple changes were made to the titles to make them shorter and more coherent. 

 

The fifth question of the survey inquired about the music of the opening and whether it matched the overall atmosphere of the opening of the and the theme of thrillers. It would help determine how much the music would need to be changed or even replaced entirely. The response for this was overwhelming positive receiving an 100% "Yes" rate and so the music was not altered.

 

The sixth question was another question regarding the general understanding of the opening. It was there to ensure there were no confusing shots where the audience weren't sure what was going on or why it was there. This had mostly neutral responses of nothing in particular being wrong while one person though that the clouds at the end of the cut with the title was odd.

The seventh question was another open question regarding any emotions or feelings the viewer may have had while watching the opening. This question was in the survey to monitor the emotions that our viewers we experiencing and whether our opening had the effect we intended on the audience. From the response it suggests that it did, they were " engaged, felt "surprise" and "fear" and also empathised with the hostage.

 

The last question was regarding the professionalism of our opening. Ensuring our opening resembled a actual thriller was vital. The response to this question was very positive, achieving a 4.67 out of 5 average. Despite this high mark we still made some changes to improve the professionalism of this opening.

For feedback we also allowed viewers to comment on our posts which allowed us to get direct feedback on what our audience thought. This is an example of a comment we received from a member of the target audience. Though it seems she immensely enjoyed the opening, she still outlined a lot of issues she had with it like a lack of subtitles, the clouds at the end and odd titles.






This was how we collected feedback from our audience, if you would like more information in greater detail on how we altered our opening based on these changes, a post named Response to Target Audience feedback will be uploaded soon.