Marketing for our thriller

In order to market our thriller we plan to advertise our thriller through multiple mediums to increase popularity and make it easier to access by the public.

YouTube

First off, YouTube. the online video streaming service is immensely popular and used by everyone. Both the young, and old. A short 30 second trailer will play before a video starts on videos listed under, Gaming, Music and Film & Entertainment. We've chosen this medium as it very frequently will be seen by our primary target audience. Despite the 5 second 'Skip Ad' timer, we believe the trailer will be enticing enough to make users watch the trailer at least once. If you look at our target audience profile this choice will make a lot of sense
also, especially since it will be seen by those we have targeted specifically. This form of marketing will be vital in attaining viewers from our target audience.



 Bus Adverts

 

Secondly, adverts, not unlike ones to the right of this are also a way we will be advertising our thriller. This will be frequently seen by school students and younger workers all over the country who are commuting to their places of education and work, respectively. This form of advertisement will be core to acquiring large viewing audiences and box offices numbers. This advertisement may also even be able to lure people outside of our particular target audience due to its high visibility all throughout the nation.

TV adverts

Lastly, TV adverts may simply just be an essential form of advertisement to our film's success as it is the most popular form of entertainment used by Britain. A full one and a half minute trailer will air on BBC and Channel 4 channels. This will ensure most of the nation will see and hopefully, be convinced to watch in cinema or bought online.